Brandstyle: Total denim

The total-denim-look or, what is the same, dress up and down with cowboy fabric is not something that we have discovered this season. For a couple of years now we have been putting it into practice. His return to the catwalks (in addition to flooding all fast-fashion firms) is due to two main reasons: on the one hand, the influence of Normcore inherited from the 90s and the return of the first bars of the 2000s (we will never forget that striking image of Britney Spears and Justin Timberlake at the 2001 American Music Awards). On the other hand, the new generation of designers put in charge of the main fashion houses belongs to a generation that lived intensely (in full adolescence and youth) these two decades that definitely changed the codes until then known: denim, tracksuit, grunge, techno , experimentation, a new century ... Ingredients that helped redefine the future of the present.